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iDevelopCommunity
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Joined: 16 Mar 2006
Posts: 255
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 Posted: Tue May 23, 2006 2:55 am Post subject: Banner ad |
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What's your take on banner ad? Is it a good way to generate revenue online? What's the best way to use banner ad? What are upsides? What are downsides?
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altyfc
Joined: 02 May 2006
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| Posted: Fri Jun 02, 2006 7:57 am Post subject: |
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You mean selling banner ads or placing them?
If placing them, I don't think it's such a great way. If I went down that route, I'd want to be paying on a per click (or per lead/action) basis only, not per impression.
Aaron
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seo
Joined: 16 Mar 2006
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| Posted: Fri Jun 02, 2006 8:05 am Post subject: |
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| altyfc wrote: |
If placing them, I don't think it's such a great way. If I went down that route, I'd want to be paying on a per click (or per lead/action) basis only, not per impression.
Aaron |
I hear that networks like Tribal Fusion pays pretty good though.
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altyfc
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capebretoner
Joined: 18 May 2006
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| Posted: Tue Jul 25, 2006 11:34 pm Post subject: |
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I think that banner advertising is a thing of the past. People are blind to them so there is very few conversions.
If you are going to make money it would have to be on a high traffic site and you sell the impressions.
Adsense and other programs like it are the best way to make money if you are looking at PPC or impressions
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seo
Joined: 16 Mar 2006
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| Posted: Wed Jul 26, 2006 12:06 am Post subject: |
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| capebretoner wrote: | I think that banner advertising is a thing of the past. People are blind to them so there is very few conversions.
If you are going to make money it would have to be on a high traffic site and you sell the impressions.
Adsense and other programs like it are the best way to make money if you are looking at PPC or impressions |
I'm not 100% sure about this for a couple of reasons:
1. Pop-up and pop-under still pay well, so they have to be pretty effective.
2. One of bigger problems of banner ads is to not be able to target ideal audience effectively. However, networks like Google have introduced a way to run targeted banner ads. For example, Google crawls advertisers' sites and it displays banner ads fitting various themes. I haven't read or heard that this has been a wild success, but I haven't read or heard that this has been a disaster, either.
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capebretoner
Joined: 18 May 2006
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| Posted: Wed Jul 26, 2006 11:07 am Post subject: |
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I am not a huge fan of the pops so I don't use them on my sites.
Actually there have been a couple of sites that I stopped using because they started using pops.
That said I do have a pop-under traffic service that I offer, as far as conversions go they aren't very good percentage wise but for the price you can get say.....50 conversions for $10
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hotrod1
Joined: 23 Jul 2006
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| Posted: Tue Aug 08, 2006 5:17 pm Post subject: |
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| Banner ads are good because most of them are not intrusive as popups plus if you locate them strategically then you can get alot of clicks from them. |
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altyfc
Joined: 02 May 2006
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| Posted: Tue Aug 08, 2006 7:59 pm Post subject: |
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What do you mean by "strategically". I find that with banners, even if you make them relevant, even if you position them where the eye supposedly spend the most time... and so on... you still get a low CTR.
Aaron
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hotrod1
Joined: 23 Jul 2006
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| Posted: Tue Aug 08, 2006 9:57 pm Post subject: |
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| Well like you said you have to display them where people will see them. But it depends on how much traffic you get really for your CTR. |
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altyfc
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| Posted: Wed Aug 09, 2006 7:54 am Post subject: |
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This is my point. I find that WHEREVER I display them, the CTR is still low.
I also don't understand what traffic levels have to do with it. CTR is a PERCENTAGE so regardless of whether you get 10,000 visitors a month, or 10 million visitors a month, the CTR should still be pretty much the same.
Aaron
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seo
Joined: 16 Mar 2006
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| Posted: Wed Aug 09, 2006 9:20 am Post subject: |
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| altyfc wrote: | This is my point. I find that WHEREVER I display them, the CTR is still low.
I also don't understand what traffic levels have to do with it. CTR is a PERCENTAGE so regardless of whether you get 10,000 visitors a month, or 10 million visitors a month, the CTR should still be pretty much the same.
Aaron |
That's the thing. You want get paid for impressions, not clicks. That's how you want to get paid when you run banner ads. You want to offer brand advertisement.
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Lyte
Joined: 28 Aug 2006
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| Posted: Fri Sep 08, 2006 11:42 pm Post subject: |
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I think it depends on the look, size and placement of the ad. Certainly Google ads are not the money makers they once were... unless you get huge traffic... but I think banner that relate to the site from merchents can be valuable.
Lyte
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seo
Joined: 16 Mar 2006
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| Posted: Sat Sep 09, 2006 1:13 am Post subject: |
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| Lyte wrote: | Certainly Google ads are not the money makers they once were... unless you get huge traffic...
Lyte |
I don't think that internet users respond to Google ads differently than they did in the past. Some adjustments need to be made though. For example, internet users generally run much higher resolutions today, so ad placement needs to be adjusted. There are so many blogs today. There needs to be an appropriate ad placement for blogs as well.
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